Stop Guessing, Start Measuring 

Running your business without tracking key performance indicators (KPIs) is like flying a plane with your eyes closed and hoping for the best. Sure, you might land safely, but odds are you’ll crash somewhere in the Pacific.

What are KPIs anyway?
They’re the numbers that tell you if your business is healthy, growing, or crying out for help. The “vital signs” of your company, if you will.

Top KPIs for small businesses:

• Gross Profit Margin – What you actually keep after costs

• Customer Acquisition Cost (CAC) – How much you spend to get a client (if it’s $500 to gain a $200 client… rethink)

• Net Profit Margin – Because “we made money” isn’t the same as “we kept money”

How to track them without losing your mind:

• Use dashboards in tools like QuickBooks, LivePlan, or Fathom

• Set monthly goals and review your KPIs at the same time you water your plants—or your ambitions

• Get help from your accountant—yes, they speak fluent KPI

✅ Funny Tip: If your only KPI is “vibes,” that’s not analytics, that’s astrology.